There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.

Yes, tantrums get attention but not the kind you want in order to get customers to buy from you. Instead, you want a more subtle approach. Here are several ways you can get attention for you and your business that have nothing to do with shouting or demanding it.

Show How You Help

Sure, telling people how you can help them is very important.… Read the rest

I have a friend who used to say “never have more personal things in your office than you can tuck under your arm.” He believed in a fast getaway and joked about never wanting to have to pack up a box and be escorted out of the building. That friend went on to open his own business and I wonder if he kept to his rule.

If you’re like me, you break the one-armed rule with abandon and while you may have piles of papers all over your desk, you know what each pile is.

However, recently there’s been a trend toward minimization and several studies have suggested that minimizing clutter in the workspace also helps minimize stress. So if you’re feeling anxious at work and are ready to take on a project, we have some suggestions.… Read the rest