Understanding How Your Customers Think

Guest Blog Contributed by Chamber Member
Kyle Bunch of American Family Insurance

If you want to build lasting, meaningful relationships with your customers, it’s important to pay attention to their needs. Improve your business by focusing on your client’s story — exploring their frustrations and their joy — and that can help you understand what drives them. You’re also able to build empathy for your clients by interacting with them regularly, and that feedback can help you create a strategy for retention.

To win repeat buyers and build brand loyalty, as a business owner, you’ve got to be able to anticipate customers’ practical and emotional desires and respond to them. That means seeking out as many points of contact as possible to really appreciate your customer’s buying behavior.… Read the rest

10,000 Reasons to Leave Fireworks to the Professionals

Guest Blog Contributed by Chamber Member
Oregon Eye Specialists and the American Academy of Ophthalmology

Every year, about 10,000 people are rushed to the emergency department for fireworks injuries. Ophthalmologists – physicians who specialize in medical and surgical eye care – treat thousands of patients who suffer a range of fireworks-related injuries, from cuts and bruises to damaged corneas, retinas, and ruptured eyeballs. Many people believe that consumer fireworks are safe. But here’s the explosive truth: Most injuries are caused by legal fireworks parents buy for their children, such as sparklers, firecrackers, bottle rockets, and Roman candles. To help reduce the number of potentially blinding fireworks accidents this holiday, Oregon Eye Specialists and the American Academy of Ophthalmology are sharing these tips:

•Wear protective eyewear when igniting fireworks: Ophthalmologists recommend that every household have at least one pair of ANSI-approved protective eyewear.… Read the rest